The Smoking Gun: How the WWE is banking on newness for an old feeling
The WWE was, has, and always will be a business of ‘newness’ versus nostalgia. Book it and they will come.
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The WWE's Middle-Class Problem
Perched on top, the WWE’s upper class is a combination of the elderly (The Undertaker), tired (John Cena), part-time (Brock Lesnar), and nostalgic (every returning superstar cameo). The entire system is built like a house of cards.
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