Rahm Gone: We Should LIV So Long

Rahm, Rahm, Rahm, you’ve been gone so long, you’ve been gone, gone, gone so long. — Chilliwack (sorta’)

UPDATE: Jon Rahm has confirmed that he's going to LIV Golf for something like US $500 M. This is such as enormous FU to the Tiger/ Rory culture running the @PGATour. He gets to play the majors and will make the next Ryder Cup into a Pier Six brawl.

Anyone who says they understand what’s happening in golf world doesn’t understand the golf world. To understate the case, these are not the best of times for the Tiger Woods-dominated PGA Tour. First, Tiger is hardly playing, and he’s still the biggest asset they’ve got. Second, Greg Norman’s LIV Tour is hemorrhaging money but still has a fortune to lure Jon Rahm. Third, NBC punted announcer Paul Azinger for not putting talcum on the backsides of players before he criticized them.

Fourth? Well, consider the past nine months:

After swearing a blood oath to players that he would never make any deals with the renegade LIV golf operation, commissioner Jay Monahan then cut his biggest loyalist, Rory McIlroy, off at the knees in June by announcing he’d secretly concluded a merger deal with the Saudi Arabian Investment Fund that underwrites LIV. (A deal that’s yet to be finally consummated.)

The pampered U.S. darlings of Tiger’s Tour were then eviscerated in September’s Ryder Cup in Italy, an event defined by Patrick Cantlay refusing to wear a team hat. Depending on whom you consult it either tore apart the U.S. dressing room or was no big whoop. (Cantlay lost his Goldman Sachs sponsorship soon after)

McIlroy— who almost came to blows with caddie Joe LaCava during the Ryder Cup— later announced that he was removing himself from his role as a dominant voice on the Tour Players Council. He claimed fatigue and frustration over dividing his concentration from golf itself. Jordan Spieth was announced as a short-term, very reluctant replacement.

That was followed by news that Monahan was out as commissioner just as soon as he completes the negotiations with LIV for the anticipated merger. A likely replacement will need the approval of the oft-injured Woods whose TV star power still dominates the Tour’s television ratings.

However Tiger’s game-but-lame performance last week on one good leg at his own event The Hero Challenge meant that his long domination of the Tour is probably dead and buried. As much as GolfChannel tries to put a smiley face on Woods playing once a month, there is no one to fill the celebrity gap that he leaves.

Which brings us to the worst news for the Tiger Tour: Spaniard Jon Rahm, arguably the No.1 player of the Tour, is taking his act to the dreaded LIV Tour— perhaps as soon as this week. After fervently committing to the Tour earlier this year, Rahm has apparently tired of the Woods/ McIroy cabal that dominates the Tour. Stories have circulated how he’s been frozen out of the south Florida cliques that dominate the Tour. 

If he can get some adjustments made to LIV’s format he’ll be paid a reported a staggering $600 M to join his countryman Sergio Garcia’s team at LIV. Remember that Rahm doesn’t need money. He’s got tons. So this move would solely be about pride and reputation.

Perennial grouchy Golfchannel analyst Brandel Chamblee finds it distasteful to do business with the sheiks. “If it were offered to me by the mafia, or in this case at the behest of MBS/Saudis, knowing the money was derived from corruption and used for the benefit of some very bad people, the decision would be very simple. There is a difference between value and values.”

Not that he will disappear into the discotheque world of Phil Mickelson and Greg Norman. Rahm could still qualify for all the Tour majors next year while wearing short pants the rest of the time. The absence of the mercurial Spaniard at the rest of the Tour’s top-level events will leave a huge gap on a charisma-challenged tour. Current No. 1 Scottie Scheffler is about as exciting as The Weather Channel.

While LIV is still an unwatched work in progress, powered by the vast wealth of SA, a Rahm signing shows that the sheiks have no signs of  backing off their challenge to the comfy traditionalists of the Tour. As we see in Gaza, memories go back a long way in the Middle East, and slights aren’t forgotten easily.

Then came the news that the PGA and the R&A in Britain have finally announced that the juicing of golf balls will be stopped. Going forward balls used in competition will have five percent less distance, reducing the threat the supersonic balls pose to the traditional golf courses on Tour, which bombers have brought to their knees with driver/ wedge strategies. 

This satisfies Woods, the Tour’s upper echelon and some golf-course architects. For the rest of humanity the decision to remove the most visceral thrill in the sport— knocking the daylights out of your driver—is less positive. Once again, Chamblee is leading the snark (although we agree with him this time). “I appreciate the governing bodies and what they mean to the game, but on the roll back issue they are not only out of touch with the game they govern, but the people that play it. It is a very small number of people that are in favour of a roll back…

“But take the fun out of the game ( FYI, long drives are fun), and demand falls. And, there is absolutely no reason to lengthen golf courses to challenge the best players. Lengthening golf courses is a knee jerk reaction that only makes the “problem” of distance gains worse.”

One small ray of sunshine for Canadians. The Tour has finally gotten the Canadian Open away from its slot the week before the U.S. Open. This year’s week-long celebration ion Nick Taylor’s 72-foot putt will go in the last week of May. Hopefully this will bring a better field. So we got that going for us.

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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada's top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx