This was meant to be about the NBA’s new eight-year $76 billion TV contract, but other stuff has intervened. So we will save that for later…

Speaking of media, they had a great day on Saturday. They also had a disastrous day. Donald Trump was the target of an assassination attempt that grazed his head and killed a spectator at a rally in Pennsylvania. (Two others are in critical condition.) The legacy media and the populist press were there to record it. The images will endure for generations.

How did the media have a good day? For an industry hemorrhaging viewers and readers to social media since Trump become president in 2016, the shooting brought back the mainstream audience. In the same way that Joe Biden’s disastrous debate produced 1980s-style ratings, the networks, cable news and Tiffany media saw old customers return to them, if briefly, for authority and instant news gathering. They can now assure their advertisers that old habits die hard, and they should still command M*A*S*H-like ad rates.

The pictures of the shooting on a beautiful summer day were gripping. An image of the dead 20-year-old gunman at the feet of snipers was produced. The networks assembled images and witnesses promptly. (The best live interview was by a blind BBC reporter who found spectators who’d warned in advance of a shooter on the roof.) Within hours alternate videos were broadcast. And footage of diminutive Secret Service agents fumbling Trump’s departure sparked questions about their failure to protect the president.

A series of stunning Iwo-Jima style images of Trump and his Secret Service group beneath Old Glory are breathtaking examples of the craft of news photography. So perfect was the staging in some photos that viewers could not help but wonder if it was all an AI Simulation.

It was not, course. The picture became a lot blurrier when the talking heads inserted themselves to blot the copybook of the story. The first headlines from Trump-loathing media were comical. Despite images instantly showing blood and Trump tackled, CNN bugled, “Secret Service Rushes Trump Offstage After He Falls At Rally”. “Trump Escorted Away After Loud Noises at Pa. Rally”. “Gunman Dies In Attack” was the banner headline in the Denver Post as if he’d shot a gopher.

And so on, as the Seventh Cavalry of Truth rode to the scene. After eight years of Hitler comparisons and invocations of death for Trump they briefly pivoted like Pontius Pilate, washing their hands of the Bobby DeNiros, Kathy Griffins and Rob Reiners who might have gotten their Trump death wish. Starting with Biden himself, whose raving over a Trump 47 presidency (“It’s time Trump was put in a bullseye”) has gone to 11 on the Hysteria Scale. “He’s literally a threat to everything American stands for”. Suddenly, Senile Joe was conciliatory Joe.

Leading to mocking tweets such as "Thank God Hitler is okay and wishing Hitler a speedy recovery.” DEMs stalwart Nancy Pelosi, too, was concern incarnate. “I am horrified by what happened at the Trump rally in Pennsylvania and relieved that former President Trump is safe. Political violence has no place in our country.” This is the same Pelosi who’d urged followers to punch Trump in the face while saying he “must be stopped. He cannot be President.”

Senate Speaker Chuck Schumer— he of “You have released the whirlwind, and you will pay the price. You won’t know what hit you if you go forward with these awful decisions”— was also working the faux-concern speech. You can understand how this reversal of fortune was playing out for the Bette Midler Glee Club after Biden’s self-incineration during the debate with Trump last month.

The conciliatory barely tone lasted into Sunday morning. Confronted with their previous bloviation, the RussiaGate crowd pivoted back to blaming Trump’s rude rhetoric for escalating the tension between Right and Left. Fresh from acid-washing Biden last week, George Stephanopoulos joined fellow ABC pundit Martha Raddatz in a game of “Trump said it first”. “President Trump and his supporters have contributed to this violent rhetoric…etc,.” “And let’s remember January 6th…” etc.

Here was MSNBC stalwart Joy Reid working the “Trump as Hitler” theme last week. And then, despite Trump’s Jan. 6 request to “peacefully and patriotically march to the Capitol”, she again charged him with inciting the riot. Others were reviving Trump’s use of the term “bloodbath” in the economy as proof he’s a stone-cold killer. They declared Trump’s defiant “Fight! Fight! Fight!” response as unpresidential, raising tensions in a crisis.

Perhaps the realization that this botched takeout has all but guaranteed Trump’s election this November was sinking in. So “It’s all his own fault” again became the default position. Axios wants Trump to announce that “he has been too rough, too loose, too combative with his language — and now realizes words can have consequences, and promises to tone it down.” Sure. Victim asked for it.

Sensing that their crazed hosts might resume their Hate Trump mantra too soon, MSNBC took its Morning Joe off the air Monday. Comedy Central said it would shelve some prepared material for the GOP Convention this week. Late night shows sheathed their blades (briefly) to appear sensitive.

In the “anything you can do we can do worse”, Canadian media were quick to get the blame back on a guy who came within a millimetre of having his brains splashed over the stage. Even as the president was being wheeled away my old CBC pal Paul Hunter was lamenting Trump’s speech for poisoning the dialogue and warning about a violent reaction from the MAGA crowd.

CBC News At Issue panelist Andrew Coyne set a world record for pivoting from decrying an assassination attempt to midwit gripes about how this “is going to embolden/incite his more violent followers. It is going to push some who were not disposed to violence to justify it to themselves… it is going to make Trump even more bent on revenge if he gets elected.”

Considering this unhinged bias it’s no surprise that the sewer of Canada’s universities continued to produce fruitcakes like this UBC medical instructor who took time from her day to contact her just-as-unhinged friend with a “Damn, so close. Too Bad.” Her pal responded with “I really wish this person had better aim”.

Don’t feel too bad, Canada, Britain’s media are equally odious, with Sky News asking, “Did Trump play a part in changing the rules of engagement?” This from the gender police who think a woman dressed lasciviously cannot be blamed for enticement. Meanwhile the far-left Guardian accused Trump— with no evidence— of encouraging revenge.

Calls are now going out in America for peace in the valley, finding unity and brotherly/ sisterly love. Don’t believe it. By week’s end the howler monkeys will be back in full voice, trying to get you to unsee what happened Saturday. Sorry, can’t be undone.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada's top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

Trump Almost Killed by Assassin: Corporate Media Says He Had It Coming