Bob McCown: No Retreat, Baby, No Surrender

“We made a promise we swore we'd always remember

No retreat, baby, no surrender”  Bruce Springsteen

The first time I met Bob McCown I was on his Global Sportsline show in the fall of 1982. I was the  sports editor thingy at TV Guide, and every Friday I’d go on his show to pick NFL games. He was on his first marriage at the time, and I believe one of his kids was around when we pre-taped.

To say I was excited understates my mood. Bob was wearing a Mickey Mouse sweater, he was smoking furiously and the energy in the studio was incandescent as her spoke to producer Mark Askin in the control room. He carried me through the segment, demanding I be interesting, taking contrarian positions to boost the atmosphere. I try not to look at the result which is still on tape in my basement somewhere. 

Off-set, he told me what his real bets were for the weekend and about a plan he had to go to Vegas to use his blackjack system to break the bank. (He did eventually author the Vegas move when he was on radio, doing his show from his place in Vegas. The blackjack system didn’t work, and he returned to Toronto and other glories.)

Later, after I’d made my bones at CBC, he periodically had me on his Friday Round Table on The FAN 1430/ 590. The only rule with Bob was Don’t Be Boring. That meant don’t talk about the Leafs power play or how will the Blue Jays do this weekend in Milwaukee. Or else you wouldn’t be back.

He wanted a take, the big picture, business talk and a healthy dose of American references.The atmosphere was all snark, all the time. And his audience loved it (the panelists did, too, unless Bob got mad at you and banned you). The people who ran sports listened. I used to say that when McCown, who rarely watched much of what he talked about, turned against someone it was over. Toronto sports was run for years by McCown, especially after Harold Ballard snuffed it.  

Later, when I was sports media columnist at the Mop & Pail and McCown was battling the suits at Rogers, I’d save Bob for a slow day. I knew if I called he’d fill my ear with industry gossip and some tasty ad hominems for his current enemies. He rarely disappointed. 

In short, I’ve known him for a while— less so since moving to Calgary in 1998. And so my take on his volcanic feature in the G&M this week is probably more measured than some others I’m hearing. It’s clear from Simon Houpt’s lengthy description of him that McCown is in some peril of his own making. (No surprise as he’s done “King Midas in reverse” for decades) He’s selling his mansion, scrambling to cover losses from the Mike Weir Winery, losing weight to start dating again.

In the piece he takes shots at Rogers as “idiots” for canning him, describes his latest business tumult, the failure of his last marriage and sarcastically rips his current broadcast partner John Shannon (also canned by Rogers in the purges following their disastrous NHL $5.2 billion brainwave). It’s searingly honest and self-critical. It’s also rambling and sad.

Most of all it’s Bob— or The Bobcat in deference to his Ohio roots. He’s always been the product. He read the room and saw the need for celebrity. So he made himself one in the fashion of the big American flannel mouths like Mike Francesa, Chris Russo, Larry King etc. His tantrums and moods and sullen periods were all part of the act.

Along the way he invented sports radio in Canada, taking it away from earnest hockey pucks talking trades to Marvin Miller discussing labour law during another MLB strike/ lockout. What’s the phrase? Often imitated, never duplicated? His catch phrases became part of the vernacular. One of them, “I don’t give a fadoo" gave birth to Fadoo as his company handle.

On my own radio shows I shamelessly copied his strategy of never having current marble-mouthed athletes on the show (unless the station paid for a spot). He wanted people with edge who’d appeal to the “$500 million a year Bay Street guys” he frequently cites in the G&M. Movers. Shakers. Guys who stood up at the Raptors games in their open-necked shirts and rope jewelry to shout at their developer pals two sections away.

They were his guys, and they insulated him from the suits at Rogers who wanted him gone. When his mentors (Nelson Millman, Keith Pelley, Scott Moore) left the suits finally had their chance. Sure, he made Rogers money. But the insubordination and the mailing-it-in days got to be too much drama for the phone salesmen. 

There are friends out there who still believe Rogers will recant and restore him to his afternoon perch. (Indeed, Toronto sports-talk radio is largely a disaster these days, a slop of dullards and hockey pucks driving the ratings needle down to zero. They could use him.) They contend there’s a niche out there for him. Bob’s been fired before and come back stronger.

The problem is, as Bob would say, tempus fugit. In the piece McCown hinges this next comeback on marshalling the Bay Street guys, the sharps and the squares for another run at glory and prosperity. But the Toronto McCown conquered does not exist anymore. The aging Bay Street guys are fleeing the Covid-infested city for Caledon or Florida.

The arbiters of speech and behaviour have made his white-guy insouciance a tough act with younger people brought up to be nice little sheeple and to toe the line. The vast community of people who moved from outside Canada to the GTA are immune to his gruff charm. If they even know him. 

His notion of a super sports zone at Downsview airport to put “Toronto on the map”— Bob’s idea, someone else’s finances— was not predicated on a population scared stiff of sitting next to someone coughing at a ballpark. Or government coffers mortgaged to the hilt to keep the basic economy functioning.

I wish him well. But like Donald Trump it’s probably time for a new gig.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster (http://www.notthepublicbroadcaster.com). The best-selling author of Cap In Hand is also a regular contributor to Sirius XM Canada Talks Ch. 167. A two-time winner of the Gemini Award as Canada's top television sports broadcaster, his new book Personal Account with Tony Comper is now available on http://brucedowbigginbooks.ca/book-personalaccount.aspx