Mamas, Don't Let Your Babies Grow Up To Be Running Backs (Pt.2)

We were watching the NFL on U.S. Thanksgiving Day with a posse of passionate Detroit Lions fans. In between their efforts to convince us to return as Lions fans after our nasty divorce with the team a few years ago, they excitedly talked about the team’s dynamic running backs David Montgomery and Jahmyr Gibbs. 

Montgomery is Thunder and Gibbs is Lightning as the Lions head toward what might be their first Super Bowl appearance. Ever. As in, not a sniff of a title since they played the NFL championship game in 1957. But we digress. Montgomery, who has 11 TDs, is signed at a comfortable $5.056 M per year on a two-year contract. Gibbs, who has 10 TDs, is on the second year of his rookie deal that averages $4,461,283 a year.  

Naturally, the Lions fans want Gibbs signed to a deal so they don’t lose him when he’s a free agent in 2027. But here’s where it gets tricky. In a previous NFL, when RBs were prime attractions, Gibbs would be among the NFL’s top money earners when he’s free to take offers. It doesn’t work that way anymore. The days of Walter Payton and Barry Sanders are over. Even with a slight resurgence in the NFL’s running game in 2024 RBs are still values as penny stocks. 

Last July we looked at the reality of two star backs coming off rookie deals. “Las Vegas Raiders RB Josh Jacobs looked at the reality of being a running back in today’s NFL and caught the 6 AM flight out of Vegas. New York Giants RB Saquon Barkley looked at the reality of being a running back in today’s NFL and signed a one-year deal for $10.1 million. The incentives in the deal will be very challenging for Barkley. He said he had an “epiphany”. Or maybe a chat with his banker. 

Same situation. Different response. As players coming off their rookie-capped contracts both Jacobs and Barkley found a market that valued running backs just above place kickers on the economic totem pole. Prone to injury and undercut by a steady stream of star running backs emerging from the Draft, veteran running backs across the league now found themselves squeezed on short-term deals for what constitutes pocket change for quarterbacks.”

In the offseason Barkley ditched the Giants for a three-year deal with the Eagles that earns him $13 M with a lowly $3.8 M cap hit. The man who could well be the NFL MVP is 13th on the Eagles salary cap, squeezed between Milton Williams and kicker Jake Elliott. He’s hoping this breakthrough season will recoup the money the Giants declined to pay him coming off is rookie deal. 

Jacobs, meanwhile, has become the Green Bay Packers MVOP playing for $ 12 M in the first year of a four-season contract. But the two of them are small fry next to QB Patrick Mahomes’ $450 M contract, Joe Burrows’ and Trevor Lawrence’s $275 M deal or Deshaun Watson’s guaranteed $230 M to stink it up in Cleveland. To say nothing of the $140.6 M going to Tampa Bay’s LT Tristan Wirfs or the $140 M deals for WRs Davante Adams of TB and Minnesota’s Justin Jefferson. How come?

It is, of course, all a matter of sports caponomics . (For more on the evolution of salary caps in sports leagues read our book Cap In Hand: How Salary Caps are Killing Pro Sports and Why the Free Market Could Save Them. brucedowbigginbooks.ca) 

Scarcity drives value, and the most scarce commodity is not excellent running backs. It’s excellent quarterbacks. Scarcity is why left offensive tackles make more than guards and centres. It’s why cornerbacks make more than middle linebackers. It’s why these positions are drafted in the first round while running backs and others slide to the later rounds. Gibbs’ first-round selection by Detroit was widely seen as too early for the position and, thus, a cap mistake. 

As we remarked in Cap In Hand, the NFL knew it was a two-tier league back in 1987 when it busted a strike by the NFL Players Association for free agency. “There had been no new CBA since the 1982 agreement expired in 1987. To drain the NFLPA’s bank account, the NFL had previously created a “Quarterback Club” marketing arm separate from other players. While the league’s top QBs and select others were handsomely compensated with bonuses and percentages of sales, the move denied significant marketing revenues to the rest of the players and the union.”

End of strike. You’d think that with agents advising RBs and the market establishing value running backs would put pride aside. Nah. Running back Le’Veon Bell described the process when he turned down guaranteed wealth in Pittsburgh in 2022. “My franchise tag was $14.5M, and I walked away from it,” Bell said on the AP Pro Football Podcast. “It’s a respect thing. You told me you were going to do this for me but you didn’t... I could’ve just ignored it, went inside the locker room and had been playing. 

“But that wouldn’t have made me happy, and I’m sure inside the locker room, everybody would’ve felt it, and, as a team, we wouldn’t have been good. I feel that’s the same with Saquon. He’s trying to be the best he can, but obviously deep down, he’s not happy, because he wanted to be compensated. He still wants his teammates to be good, so he showed up.”

Bell’s own gamble didn’t work out, as he’s drifted from the Jets to the Ravens to the Buccaneers. Now he’s training to be a boxer. From leading man to bit player. He’ll never make up the money he’s lost by choosing to be a glamourous-but-unappreciated RB. But ask yourself, at what other position in what other league would the three best players at a single position be allowed to switch team from 2023-24?.

That’s what happened last winter when top candidates for 2024 OPOY— Barkley, Jacobs and Derrick Henry— all departed their former teams for slightly better paydays on the Eagles, Packers and Ravens. Doesn’t seem to make sense. Till you see 49ers star RB Christian McCaffrey injured again Sunday night in Buffalo with a PCL tear. Then you understand why teams are unwilling to take a longterm gamble on the man carrying the rock.

And why we’ll stay fans of the Buffalo Bills and their QB $258 Million QB Josh Allen for the time being.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada's top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.