Soccer Is Winning Hearts & Minds Of Young Fans: What Sport Falls First?
It was a stark image for fans of the CFL. Fewer than 12,500 filled the stands at newly renovated BMO Field in Toronto for a match between the Argos and their Ontario rivals, the Grey Cup champion Ottawa Redblacks. For years the contention had been that all the raggamuffin Argos needed was their own smaller space away from the cavernous Rogers Centre. A venue that seats under 30,000, a stadium that can create scarcity for tickets— always a desirable promotional gambit.
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