Taylor Made: Time 's 2023 Person With A Uterus Is A Cultural Swiftie

It’s a sitcom worthy of Norman Lear. Young woman aspires to be a country singer. Winds up instead— oh, the laffs— becoming a cultural icon for other young women with her confessional songs ("Look What You Made Me Do"), sold-out concerts and distinctive fashion choices. 

She has a lunkhead football boyfriend with heart of gold (he pushes Covid vaccines). She flies in to watch him play his games. She writes songs like "We Are Never Ever Getting Back Together". And she’s a Victim! “(The fight with Kim Kardashian) took me down psychologically to a place I’ve never been before. I moved to a foreign country. I didn’t leave a rental house for a year. I was afraid to get on phone calls. I pushed away most people in my life, because I didn’t trust anyone anymore. I went down really, really hard.”

Naturally, Time Magazine votes her 2023 Person The Year. Taylor Swift was (pun alert) tailor-made for the legendary TV producer of All In The Family, Maude and The Jeffersons. Just as Swift defined 2023, Lear defined white urban liberal sensitivities in the late 1960s and onward. His cutting portrait of redneck Archie Bunker was the template for today’s lecture-in-30-minutes TV culture.

The Jeffersons was the epitome of Great Society pandering for white 1960s progressives. Maude was Bea Arthur chewing on the scenery in aid of first-generation feminism, when burning a bra was the funniest thing anyone had ever heard of. 

So it’s kismet that the news of Lear’s death and Swift being anointed as  Time’s 2023 Person With A Uterus align on the same day. For the crumbling legacy media the empowerment of Swift encapsulates all that they stand for in their opposition to the boor Donald Trump. Waif-ish, cute, fashion-trendsetting— Swift rules the world of their favourite voting demos. “You go, girl!”

The death of Lear at 101, meanwhile, is a nostalgic reminder of the days when three major TV networks and a handful of NYC-based newspapers and magazines determined the culture. When Walter Cronkite declared Viet Nam over on CBS, Lyndon Johnson had no FOX News channel to defend his policies. 

(Which inadvertently opened the door for Richard Nixon. Meanwhile, the heavy-handed Bunker parody politicized many rednecks, leading to Ronald Reagan’s accession to POTUS in 1980. But we digress.) 

The complacency of the Clever Culture— in the person of Lear protegé Rob Reiner—has been stultifying and self-reinforcing. Eventually most of those captured by it fell wordlessly into the coma of non-binary, cisgendered, trans-accepting, Hamas-has-a-point acceptance that Trump threatens. 

It was the same in Canada where for decades CBC dictated the progressive sensibilities to a nation that not only accepted the dogma but paid for it. The appearance this week of their magenta-haired, Brooklyn-based president and CEO perfectly captured that bubble in the 2020s. 

Even as Catherine Tait announced that the failing broadcaster was punting ten percent of its workforce, she sniffed when asked by her own National anchor Adrienne Arsenault if Tait and her fellow executives would forgo bonuses as others hit the sidewalk. No comment, replied Tait.

Back in the day when Don Cherry was a thing at @CBC a haughty snob like Tait could brag about the CBC's inclusivity to justify the Corporation’s billion-dollar grants. “See! We have redneck losers on our channel! We’re diversified.” We wrote about this loss-leader funding strategy in our 2000 book The Meaning Of Puck. 

But CBC lost the blue-collar demo when they canned Cherry in 2019 for comments about “you people”. The triumphalism of Cherry’s firing was like the Munchkins in Wizard of Oz celebrating the nasty death of The Wicked Witch. Freed from the bombastic Cherry the Corp was now free to lecture its viewers without interruption. 

But that’s not quite how it worked out. Now when Tait and her Woke sensibilities show up it's just a Brooklyn toff with a $5.4 million home pretending to understand Canada with her hand out. There’s no ornery guy left espousing Remembrance Day poppies and fighting in hockey to prove her Canadian bonafides.

It shows in the TV ratings for The National where audiences of two million are now in the low hundred-thousands (on a good night). Abandoned by traditional viewers uncomfortable with the NDP sensibilities of the news and current affairs departments, CBC has furiously sought to ensnare the younger demographics in its social media operation, (funded by starving its traditional services).

“@jkay Even in my left wing neighborhood, it's hard to find anybody who watches the CBC. To the extent they still defend it, it's the CBC they remember from 25 yrs ago, when Peter Gzowski was still around, instead of Carol Off hectoring us about how we're all racists & garbage feminists.”

Good luck with that, especially if Pierre Poilievre wins a predicted crushing majority and acts on his stated goal of defenestrating the home of announcers who think the Truckers Convoy was a Putin plot. Again, Tait was at her most tone-deaf, calling Poilievre out publicly for his plans for the Corp. 

She then doubled down on her gaffe, telling journalist Paul Wells— who’d been hand-selected for a media exclusive—“I understand that my remarks may have caused trouble for some of the journalists who have struggled to get access to this leader and others in the party, and I regret that, of course… Do I regret calling out the wrong of defunding the public broadcaster campaign? Absolutely not.”

She then reinforced her commitment  to producing more of the hectoring, ESG/ Woke crap that no one wants already. While Tait seems oblivious to losing her sinecure as the commuter CEO, most of the employees remaining after this latest cut will be updating their resumés and escape tapes. 

No one expects that Poilievre will completely gut the Corp. There’s talk of a buffet of current services— local radio, weather, children’s programming and especially social media— surviving.

But the days when the Corp— like Norman Lear— could force its politics on an inert population are done. Maybe Taylor Swift can write a sing about the CBC’s plight. Wait, she already did: "Is It Over Now?".

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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada's top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx