The High Cost Of Stardom: It's A Money Thing:

IDLM is in transit this week and will return next week with all-new material. For this week we look back to July 2022 for this article on the affordability of a pro sports career. We called it Sports Stardom: It's A Money Thing:

One of the striking observations from the otherwise uneventful  #nhldraft2022 was how homogenous the kids were from a social POV. These weren’t humble farm boys and blue-collar sloggers. This wasn’t J.C. Tremblay, one of 13 kids from Bagotville, Quebec, or Gordie Howe from tiny Floral, Saskatchewan.  These prospects were middle-, upper-middle class products of a multi-million dollar development process. It’s not a sport for paupers.

As we asked in August of 2021 , “Are today’s superstars a product of more than talent? Are they also the products of an expensive, exclusive grooming process that leaves the Bobby Hull farm-boy archetype in the dust? 

One hint of the benefit of having access to resources and people within the hockey industry is the annual spate of sons of former NHLers now being drafted each summer. In the recent draft, there was a plethora of progeny selected, many at the very top of the draft. No other league has such a high percentage of sons being selected. 

There have always been a few NHL father/ son duos. Gordie Howe’s boys and Bobby and Brett Hull spring to mind. But they were not as pervasive in the league as they are today. Witness the 2021 Draft that saw a host of familiar family names getting new surname. Cole Sillinger (Mike), Tyler Boucher (Brian), Josh Doan (Shane), Redmond Savage (Brian), Ryan St. Louis (Martin); Shane Lachance (Scott); Nick Malik, (Marek), Justin Robidas, (Stephane), Jackson Blake (Jason) and Chase Stillman (Cory) were among the sons of famous fathers drafted. Others were signed as free agents. 

It was no fluke. A glance around the NHL shows many sons of former stars getting steady work. Matthew and Brady Tkachuk (Keith), Kasperi Kapanen (Sami), Brandon Sutter (Brent), William and Alex Nylander (Michael), Sam Reinhart (Paul), Max Domi (Tie), Samuel Poulin (Patrick), Tag Bertuzzi (Todd), Ryan Johnson (Craig), Tyson Barrie (Len), Landon Ferraro (Ray), Marcus and Nick Foligno (Mike), Nolan Foote (Cal), Ryan MacInnis (Al)  Brendan Lemieux (Claude),  Ryan Donato (Ted),  Daniel Audette (Donald) and Dominic Turgeon, (Pierre) are just a sampling of the direct relationship between father and sons.

The hockey pipeline is full of young men whose fathers could give them a hockey education but who also knew many of right people to access for stardom. The sophisticated training and arduous diet regimes are getting more like Tom Brady and less like Gump Worsley. And they’re expensive— even in Howe’s home nation of Canada which honours its roots.

This discipline and access is reflected in the United States where the boom in hockey participation is resulting not in farm boys and rink rats but in privileged sons and daughters of highly paid NHL stars getting an inside track on make the league or the Olympics. 

NHL veterans in both the U.S., Europe and Canada know the inner workings of agents, independent training academies and skill trainers to help their sons past some of the highest hurdles in development. If they handled their millions properly they also have the funds to open doors for young stars. 

As we wrote in this obit for Walter Gretzky, the elite training he gave Wayne has spawned many costly and hard-to-access training methods for people like him, a former telephone technician. 

“With the success of Gretzky’s training model— plus the importation of European skill training— families realized that if their sons and daughters wanted to be world-class athletes they were going to have to reject the Don Cherry ”Try Harder” school and imitate the techniques Gretzky had used on his son. Within a decade, getting the proper coaching and fitness to become a star became a growth industry.

Power skating, off-ice training, ice rentals, new equipment, travel and coaching all became necessary to get a leg up on the competition. It was also very expensive. Having the resources to send your child to the top fitness gurus like Gary Roberts or to place them in a school like Shattuck St. Marys (as Sidney Crosby was) becomes a process costing tens— or hundreds— of thousands of dollars.

Author Malcolm Gladwell popularized the notion of taking 10,000 hours to translate talent into the finished product of a genius. It takes money to allow a young person that time, money that only a select number of families can provide.  If you are a child in a single-income home or in a remote part of the country away from facilities, equipping and training a young prospect quickly gets out of the reach of parents of modest means. 

Perhaps the most telling development story was that of Montreal goalie Carey Price, whose father bought a $13,000 four-seat Piper Cherokee plane to fly young Carey back and forth 320 kilometres to hockey practices all winter in northern B.C.

Where the NHL was predominantly players from blue-collar backgrounds till the Euros arrived in the 1970s, today it is often constituted of young  men from families of means and education. The idea of the farming father of the six Sutter brothers affording his sons’ training today is highly improbable. Today’s NHL has a number of college-educated players and products of dedicated European training. 

In that way, through no fault of Walter Gretzky, hockey has become a sport for families of means or friends with means. He taught parents that the proper training and equipment was imperative. And that doesn’t mean simply the rink in your backyard. When a new pair of skates cost $500, a stick costs $125  or a set of goalie equipment runs into thousands of  dollars you are losing a segment of the population to financial costs. And so Walter’s legacy of training development is forever tied to a big price tag.”

To say nothing of the progeny of NHL stars helping give their kids a hand-up in making it to the league and its vast piggy bank.  

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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada's top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx